---
title: Falk&Ross thread | F&R
description: Fresh thinking on the trends, products, insights and opportunities shaping the blank apparel market.
---

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# Falk&Ross thread Beyond the blank

Fresh thinking on the trends, products, insights and opportunities shaping the blank apparel market.

[ALL ARTICLES](https://blog.falk-ross.eu/en) [News](https://blog.falk-ross.eu/en/tag/news) [Products](https://blog.falk-ross.eu/en/tag/products) [Marketing](https://blog.falk-ross.eu/en/tag/marketing) [Sustainability](https://blog.falk-ross.eu/en/tag/sustainability)

[![](https://blog.falk-ross.eu/hubfs/Blogpost%20header.png)](https://blog.falk-ross.eu/en/welcome-to-the-falk-ross-blog)

[News](https://blog.falk-ross.eu/en/tag/news) Sep 2026

### [Welcome to the Falk&Ross thread When we launched the Falk&Ross Magazine in early 2026, we wanted to offer something different. Content that goes beyond products to explore the ideas, trends and opportunities shaping the world of blank apparel. READ ARTICLE](https://blog.falk-ross.eu/en/welcome-to-the-falk-ross-blog)

[![](https://blog.falk-ross.eu/hubfs/Blog_recycled-fibres_edited.jpg)](https://blog.falk-ross.eu/en/from-waste-to-wardrobe-recycled-fibres)

[Sustainability](https://blog.falk-ross.eu/en/tag/sustainability) Sep 2026

### [From waste to wardrobe: recycled fibres Certified recycled fibres are now found across blank apparel, from t-shirts and sweatshirts to outerwear, performance wear and bags. But what does ‘recycled’ really mean — and how can you evaluate the claims behind a product? READ ARTICLE](https://blog.falk-ross.eu/en/from-waste-to-wardrobe-recycled-fibres)

[![](https://blog.falk-ross.eu/hubfs/image_placeholder-1.png)](https://blog.falk-ross.eu/en/branded-merch-as-advertising)

[Marketing](https://blog.falk-ross.eu/en/tag/marketing) Sep 2026

### [Branded merch as advertising Digital advertising can reach the right audience in seconds, but it can disappear just as quickly. Branded merchandise works differently — it enters people’s everyday lives. READ ARTICLE](https://blog.falk-ross.eu/en/branded-merch-as-advertising)

[![](https://blog.falk-ross.eu/hubfs/FR_BLOG_ANATOMY-OF-A-TEE.jpg)](https://blog.falk-ross.eu/en/the-anatomy-of-a-great-printable-t-shirt)

[Products](https://blog.falk-ross.eu/en/tag/products) Sep 2026

### [The anatomy of a printable tee Two blank T-shirts can look almost identical. The real difference appears after the first print, the first wash or the first repeat order. READ ARTICLE](https://blog.falk-ross.eu/en/the-anatomy-of-a-great-printable-t-shirt)

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