---
title: Falk&Ross thread | Marketing
description: Marketing | Fresh thinking on the trends, products, insights and opportunities shaping the blank apparel market.
---

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# Falk&Ross thread Beyond the blank

Fresh thinking on the trends, products, insights and opportunities shaping the blank apparel market.

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[![](https://blog.falk-ross.eu/hubfs/image_placeholder-1.png)](https://blog.falk-ross.eu/en/branded-merch-as-advertising)

[Marketing](https://blog.falk-ross.eu/en/tag/marketing) Sep 2026

### [Branded merch as advertising Digital advertising can reach the right audience in seconds, but it can disappear just as quickly. Branded merchandise works differently — it enters people’s everyday lives. READ ARTICLE](https://blog.falk-ross.eu/en/branded-merch-as-advertising)

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