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Beyond the blank

Fresh thinking on the trends, products, insights and opportunities shaping the blank apparel market.

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News Sep 2026

Welcome to the Falk&Ross thread

When we launched the Falk&Ross Magazine in early 2026, we wanted to offer something different. Content that goes beyond products to explore the ideas, trends and opportunities shaping the world of blank apparel.

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Sustainability Sep 2026

From waste to wardrobe: recycled fibres

Certified recycled fibres are now found across blank apparel, from t-shirts and sweatshirts to outerwear, performance wear and bags. But what does ‘recycled’ really mean — and how can you evaluate the claims behind a product?

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Marketing Sep 2026

Branded merch as advertising

Digital advertising can reach the right audience in seconds, but it can disappear just as quickly. Branded merchandise works differently — it enters people’s everyday lives.

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Products Sep 2026

The anatomy of a printable tee

Two blank T-shirts can look almost identical. The real difference appears after the first print, the first wash or the first repeat order.

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